Pew: Internet now third most popular news platform

The Pew Internet and American Life Project is out with their latest report on how Americans consume news.

There are many highlights in there, so I’ll just mention a few that are direct quotes from the report’s summary. I would strongly recommend that you read the rest for yourself.

  • The internet is now the third most popular news platform, behind local television news and national television news

  • 50% [of Americans] say they read news in a local newspaper

  • The majority of online news consumers (57%) say they routinely rely on just two to five websites for their news

    • 75% of online news consumers say they get news forwarded through email or posts on social networking sites and 52% say they share links to news with others via those means

  • The most popular online news subjects are the weather (followed by 81% of internet news users), national events (73%), health and medicine (66%), business and the economy (64%), international events (62%), and science and technology (60%)

  • 75% of online news consumers say they get news forwarded through email or posts on social networking sites and 52% say they share links to news with others via those means

  • Some 28% of internet users have customized their home page to include news from their favorite source or topics and 40% of internet users say an important feature of a news website to them is the ability to customize the news they get from the site
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